REACHING NEW HEIGHTS
CREATING AMAZING EXPERIENCES
Lexus is more than great quality, sculpted metal, and fine interiors – more than just a vehicle. Lexus is an amazing and passionate experience.
We're an automotive company driven by innovative design, unmatched performance, and outstanding customer experiences. Our commitment extends beyond industry advancement to giving back, empowering lives, and preserving the environment. These values propel us daily.
To create amazing experiences. By transforming function into emotion, performance into passion, and technology into imagination.
Lexus believes that true luxury is not superficial but thoughtfully considered and gracefully delivered. It is engaging, exhilarating, and deeply personal, expressed through imaginative technology and heartfelt hospitality that exceeds expectations. By making luxury personal, Lexus aims to create happiness in motion.
Lexus embodies the peace of mind and quiet satisfaction that comes from true quality and meaningful luxury. It’s a difference that’s felt in every curve and seen in every crafted detail. By always doing what is right for the customer, we will quietly, confidently, and authentically create happiness at every touchpoint.
Lexus sets itself apart with an uncompromising dedication to every detail. Every experience, from the visceral feel of driving to designs that represent the pinnacle of beauty and refinement, is deeply considered and gracefully executed for engagement and satisfaction. Rooted in an understated, humble, and respectful mindset, the result is a human-centered luxury that emanates seamlessly from within.
Lexus distinguishes itself through heartfelt omotenashi that exceeds expectations. It’s a human-centered focus and a spirit that informs every experience from gratifying digital, in-dealer, and in-vehicle interactions to our promise of carbon neutrality. By behaving with thoughtful concern for others, as well as our planet, Lexus believes a better future is possible.
Lexus exudes passionate enthusiasm. We relentlessly challenge, find the better way, and push the boundaries of what’s possible. With electrification that ignites the senses, driving performance that inspires confidence and exhilaration, and luxury that’s compassionate, engaging and deeply personal, Lexus delivers emotional satisfaction at every touchpoint.
Lexus inspires through constant innovation and limitless imagination. We’re driven by curiosity, a relentless desire for progress, and a sharp focus on the future. With the constant connection and collaboration of our engineering centers, and our technology that’s intuitively designed to be effortless and partner with the driver, we don’t just dream the impossible. We deliver it.
Lexus cars are crafted to perfection by Takumi, master craftspeople who dedicate decades to perfecting their skills. Every detail is meticulously crafted using artisanal techniques and designed for ultimate comfort, guided by the Omotenashi principle. The precision and rigorous inspection of Takumi uphold top-tier quality, ensuring that every car that leaves the factory floor is flawless.