Lexus Bahrain Elevates the Padel Experience

Ebrahim K. Kanoo B.S.C, the sole distributor of Lexus in Bahrain, has reinforced its commitment to the growing sport of Padel by signing a strategic sponsorship agreement with the World Padel Academy Bahrain (WPA) and successfully hosting its first-ever 2-day Lexus Padel Open Tournament for Men. The tournament welcomed 32 teams with a diverse lineup of players from all levels, including the participation of Bahrain National Team Players. This initiative highlights Lexus’s dedication to fostering local sports and engaging with the community, further strengthening its presence in Bahrain’s dynamic sporting landscape.

To ensure a seamlessly organized and professionally executed tournament, Lexus Bahrain collaborated with Matchpoint and Malaeb, two renowned sports management platforms. Their expertise enabled efficient match scheduling and professional refereeing. Players of Bahrain had the opportunity to compete, network, and experience the excitement of Padel, a sport that continues to gain momentum in Bahrain and across the region.

EKK Director, Mr. Isa Mohammad Kanoo, expressed his enthusiasm for Lexus’s role in supporting local sports stating, "We are thrilled to partner with the World Padel Academy Bahrain and introduce the Lexus Masters Open Tournament. This sponsorship reflects Lexus’s commitment to fostering a vibrant sporting culture and engaging with the community in meaningful ways. Padel’s increasing popularity in Bahrain aligns with our vision of promoting high-energy sports that bring people together."

The tournament culminated in the crowning of champions Ali Dawani and Rashid Alobaidli, with Omar Qaed and Yusuf Qaed securing second place. To enhance audience engagement, Lexus Bahrain organized interactive Q&A competitions throughout the event, rewarding participants with exciting prizes. 

Following the success of the Lexus Padel Open Tournament, Lexus Bahrain is set to expand its involvement in the sport by introducing additional tournaments across different categories. With Padel rapidly gaining traction in Bahrain, Lexus aims to play a pivotal role in its growth by supporting infrastructure, talent development, and high-profile sporting events. This commitment reflects Lexus’s broader vision of excellence, performance, and community engagement.