Lexus Bahrain, a division of Ebrahim K. Kanoo (EKK), reaffirmed its commitment to community health and social responsibility through a meaningful collaboration with Think Pink Bahrain in recognition of Breast Cancer Awareness Month.

The event took place at the Lexus Arad showroom, bringing together senior representatives from both organizations. As part of the initiative, a dedicated pop-up corner was introduced to support Think Pink’s ongoing “Race to a Million” campaign. Guests were invited to contribute directly on site, receiving a personalized brick emblem engraved with their name as a token of appreciation for their support.

Speaking at the ceremony, Lexus Senior Marketing Manager Ayman Shehadeh emphasized the company’s commitment to meaningful community initiatives:
"At Ebrahim K. Kanoo, we believe that our role extends beyond business. Partnering with organizations such as Think Pink reflects our responsibility to contribute to causes that directly impact the wellbeing of our society. We are proud to support Think Pink in its mission to raise awareness and encourage early detection of breast cancer."

Think Pink Bahrain’s management expressed their gratitude to Lexus and EKK for their continued support, highlighting the importance of corporate partnerships in sustaining awareness campaigns and funding life-saving initiatives.

This collaboration underscores Lexus Bahrain’s dedication to creating a positive social impact while driving forward the brand’s ethos of care, innovation, and community engagement.