Lexus Bahrain, represented in the Kingdom of Bahrain by its official distributor, Ebrahim K. Kanoo, has launched its latest RZ500e campaign featuring Bahraini jewellery designer Aysha Abdulmalek. The Lexus x Aisha Jewels campaign also revealed the Lexus Majara, a bespoke piece designed exclusively for this collaboration.

The Lexus Majara is a variation of one of Aisha Jewels' most iconic designs “The Majara Necklace”, part of its larger Talaed collection. The brand is known for its designs that draw inspiration from the legacy of Bahraini & Khaleeji heritage with a contemporary artistic flare inspired by Aysha’s artworks. The piece is crafted in 22-karat gold and framed with natural Bahraini pearls, threaded by hand.

Adorned with hand-cut precious gemstones, the piece radiates with a bespoke colour palette that features sapphires in blue and pink, tourmalines in pink and blue-grey, rubies, tanzanite and scattered VS, G coloured diamonds.

The collaboration brings together two houses that share the same values: that true luxury is made with precision and excellence.

"Lexus prides itself on being a brand that stands for luxury and is driven by excellence. Our collaboration with Aisha Jewels is a true reflection of that standard, honouring Bahraini craftsmanship." Mr. Ayman Shehadeh, Marketing Senior Manager, Lexus Bahrain.

"It is an honour to be selected by Lexus to bring Bahraini craftsmanship and jewellery to the global stage. It speaks to how closely Lexus's pillars align with Aisha Jewels' own."  Aysha Abdulmalek, Founder, Aisha Jewels