Lexus Bahrain, exclusively represented by Ebrahim Khalil Kanoo, marked its debut at the Royal Bahrain Concours 2026, held on 6 and 7 November at the Royal Golf Club in Riffa Views. Participating as an Automotive Partner and Saturday Fashion Show Partner, Lexus brought its distinctive approach to luxury, innovation and craftsmanship to one of the Kingdom’s most prestigious automotive events.

The Royal Bahrain Concours brought together exceptional automobiles, collectors and automotive enthusiasts, providing a fitting platform for Lexus to present its contemporary vision of luxury alongside some of the world's most remarkable vehicles.

At the heart of Lexus’ participation was a dedicated display space featuring the Lexus ES 500e, ES 350h and RZ 500e. Visitors had the opportunity to explore the vehicles up close, discover their innovative technologies and refined design, and engage directly with Lexus representatives. The space also featured a selection of exclusive Lexus merchandise, offering a broader look at the lifestyle and attention to detail associated with the brand.

As part of the event, Lexus delivered a presentation introducing the brand’s philosophy, highlighting its approach to luxury, innovation and craftsmanship while showcasing its vehicle lineup. The presentation offered guests further insight into the design principles and attention to detail that define the Lexus experience.

Lexus also supported local Bahraini designers through sponsoring the event’s fashion show, organized by House of ANNADA, celebrating the connection between fashion and automotive craftsmanship. The showcase highlighted the shared values of creativity, precision and attention to detail, while providing a platform for local design talent. Lexus’ participation reflected its appreciation for artistic expression and the role of craftsmanship across different creative disciplines.

Mr. Isa Mohamed Kanoo, Director at Ebrahim Khalil Kanoo, commented: “Our participation in the Royal Bahrain Concours provided an opportunity to bring the Lexus philosophy to life in a setting that celebrates exceptional design and craftsmanship. We were particularly pleased to support Bahraini designers and highlight the creative connections between the automotive and fashion industries. Through experiences such as these, we aim to bring our customers and the wider community closer to the values that define Lexus.”

Throughout the two-day event, visitors were welcomed into the dedicated Lexus space, where they could discover the latest models, explore the exclusive merchandise and interact with the brand’s team in an environment inspired by its signature approach to hospitality.

Lexus’ debut at the Royal Bahrain Concours further strengthened its engagement with Bahrain’s automotive and luxury lifestyle communities, reinforcing its position as a brand that brings together advanced technology, thoughtful design and exceptional craftsmanship.