The next-generation LS realizes the “Ultimate Experience of Visionary Anticipation”, a uniquely creative and emotional experience made possible by Lexus vision designed to capture the hearts of the next wave of world leaders. To realize this, in developing the LS we focused on the fusion of its personality and emotional appeal as a flagship sedan, with performance that delivers the pinnacle of elegance, comfort and environmental friendliness, and perceived qualities defined by unique Japanese Takumi craftsmanship and advanced production technologies.